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The company also offers the Vaio A12, Vaio SE 14, and Vaio FE14/15 in some markets. The existing Vaio SX14 and SX12 are ultra-thin notebooks with premium looks and top-end hardware, though we are not sure if the same models also come to India. So far, the Vaio Corporation has launched limited models and that too in the premium range.

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It was a Surface Pro-like detachable PC with an Intel i7 processor, a 256GB SSD, and up to 16GB of onboard memory. The Vaio Canvas Z was the first Vaio product introduced by the new firm four years ago.

Since 2015, the independent Vaio Corporation has been selling Vaio-branded laptops in the US and Brazil. VAIO, which stands for Visual Audio Intelligent Organizer, was first introduced in 1996. Sony still has a 5 per cent stake in the new company. Tokyo-based investment fund Japan Industrial Partners (JIP) said it will operate the Vaio PC brand under a newly established company and initially sell Vaio-branded PCs in Japan only. That same year Sony only shipped 1.5 million PCs total in the third quarter of 2013, according to IDC.Īfter a long struggle and growing losses, Sony decided to sell off its loss making Vaio PC brand to a Japanese investment fund in 2014. By 2013, rumours of Sony selling its PC business were all in the media, though the company never openly admitted it. Growing issues with customer satisfaction and the extreme high-cost of Vaio laptops put Sony in an uncomfortable position. (Image credit: Anuj Bhatia/Indian Express) Earlier, in 2006, the company had to recall and replace around 10 million Sony-made lithium-ion batteries used in laptops made by Sony, Dell and Apple. Sony admitted that almost half a million of its Vaio notebooks were at risk of overheating and could pose a risk of burns to owners. While Sony was always questioned for the underperformance of its laptops, 2010’s overheating of Vaio laptops rocked the PC market. This didn’t go down well with many consumers who bought Sony’s fancy Vaio laptops. In fact, Vaio laptops had a tendency of slightly underperforming when compared to similar offerings from rival brands. At the time when other PC companies were selling similar laptops at much lower prices, Sony used to charge high prices for its Vaio brand.

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Not many remember that on stage Steve Jobs compared how the MacBook Air was superior to the Sony TZ series in many areas.īut more than the competition from Apple, it was the expensive price tags of laptops that hit the Vaio brand hardest. But Vaio’s downfall started after Apple unveiled the first MacBook Air in 2008. In its heydays, the Vaio reached a pinnacle and the brand gave tough competition to Apple in the high-end laptop segment.